Thursday, January 29, 2009

WAKTU ADALAH LINGKARAN


Andaikata waktu adalah suatu lingkaran, yg mengitari dirinya sendiri. Demikianlah, dunia mengulang dirinya sendiri, setepat-tepatnya dan selama-lamanya.
Biasanya, orang tidak tahu bahwa mereka akan menjalani kehidupan mereka kembali. Pedagang tidak tahu bahwa mereka akan saling menawar lagi dan lagi. Politikus tidak akan tahu bahwa mereka akan berseru dari mimbar berulang-ulang dalam putaran waktu. Orangtua menikmati sepuas-puasnya tawa pertama anak-anak mereka seolah-olah tak akan mendengar lagi. Sepasang kekasih yang pertama kali bermain cinta malu-malu melepas busana, terkesima oleh paha yang gemulai, puting yang lembut. Bagaimana mereka tahu bahwa tiap kerlingan rahasia, tiap sentuhan, akan terulang lagi tanpa henti, persis seperti sebelumnya?
.....
Dalam dunia di mana waktu adalah sebuah lingkaran, setiap jabat tangan, setiap senyuman, setiap kelahiran, setiap kata akan berulang persis. Begitu pula dengan peristiwa ketika dua orang sahabat berhenti berteman, ketika keluarga berantakan karena uang, ketika kata-kata busuk keluar dari mulut suami istri yang sedang bertengkar., ketika kesempatan menjadi sirna karena dibakar api cemburu, ketika janji tak ditepati.
Dan karena segala sesuatu akan berulang kembali di masa depan, maka yang terjadi saat ini telah terjadi pula jutaan kali sebelumnya. Beberapa orang di setiap kota, dalam mimpi mereka, secara samar-samar menyadari bahwa segala sesuatu yang mereka mimpikan telah terjadi di masa silam. Merekalah orang-orang yang hidupnya tidak bahagia. Mereka merasa bahwa semua penilaian adalah keliru, pernbuatan yang salah serta ketidakberuntungan mereka telah mengambil tempat dalam putaran waktu sebelumnya.Ketidakberuntungan yang berlipat inilah satu-satunya tanda bahwa waktu adalah lingkaran. Karena itulah, di tiap kota, di larut malam, di jalan-jalan lenggang, dan balkon-balkon penuh dengan rintihan mereka.
Bila waktu dan perjalanan peristiwa sama, waktu bergerak lamban sekali. Bila tidak demikian, orang-oranglah yang nyaris tidak bergerak. Jika orang tidak memiliki ambisi di dunia seperti ini, ia tidak menyadari kalau ia menderita. Jika berambisi, ia tahu bahwa ia menderita, tetapi penderitaan itu berlangsung sangat lambat.

(Mimpi-Mimpi Einstein)

Wednesday, January 28, 2009

Fraktal


Bagian-bagiannya adalah keseluruhan, Keseluruhannya adalah bagian-bagian...

Tuesday, January 27, 2009

DREAM

Bermimpilah tentang apa yang ingin kamu impikan, pergilah ke tempat kamu ingin pergi, jadilah seperti yang kamu inginkan, karena kamu hanya memiliki satu kehidupan dan satu kesempatan untuk melakukan hal-hal yang ingin kamu lakukan.

;)

Monday, January 26, 2009

SLOW DOWN CULTURE


Author: unknown


It's been 18 years since I joined Volvo, a Swedish company. Working for them has proven to be an interesting experience. Any project here takes 2 years to be finalized, even if the idea is simple and brilliant. It's a rule.


Globalize processes have caused in us (all over the world) a general sense of searching for immediate results. Therefore, we have come to posses a need to see immediate results. This contrasts greatly with the slow movements of the Swedish. They, on the other hand, debate, debate, debate, hold x quantity of meetings and work with a slowdown scheme. At the end, this always yields better results.


Said in another words:
1. Sweden is about the size of San Pablo, a state in Brazil.
2. Sweden has 2 million inhabitants (Indonesia has more than 200 millions)
3. Stockholm, has 500,000 people.
4. Volvo, Escania, Ericsson, Electrolux, Ikea are some of its renowned companies. Volvo supplies the NASA.


The first time I was in Sweden, one of my colleagues picked me up at the hotel every morning. It was September, bit cold and snowy. We would arrive early at the company and he would park far away from the entrance (2,000 employees drive their car to work). The first day, I didn't say anything, either the second or third.


One morning I asked, "Do you have a fixed parking space? I've noticed we park far from the entrance even when there are no other cars in the lot."
To which he replied, "Since we're here early we'll have time to walk, and whoever gets in late will be late and need a place closer to the door. Don't you think?"
Imagine my face.


Nowadays, there's a movement in Europe named Slow Food. This movement establishes that people should eat and drink slowly, with enough time to taste their food, spend time with the family, friends, without rushing. Slow Food is against its counterpart: the spirit of Fast Food and what it stands for as a lifestyle. Slow Food is the basis for a bigger movement called Slow Europe, as mentioned by Business Week.


Basically, the movement questions the sense of "hurry" and "craziness" generated by globalization, fueled by the desire of "having in quantity" (life status) versus "having with quality", "life quality" or the "quality of being". French people, even though they work 35 hours per week, are more productive than Americans or British. Germans have established 28.8 hour workweeks and have seen their productivity been driven up by 20%. This slow attitude has brought forth the US's attention, pupils of the fast and the "do it now!".


This no-rush attitude doesn't represent doing less or having a lower productivity. It means working and doing things with greater quality, productivity, perfection, with attention to detail and less stress. It means reestablishing family values, friends, free and leisure time . Taking the "now", present and concrete, versus the "global", undefined and anonymous. It means taking humans' essential values, the simplicity of living.


It stands for a less coercive work environment, more happy, lighter and more productive where humans enjoy doing what they know best how to do. It's time to stop and think on how companies need to develop serious quality with no-rush that will increase productivity and the quality of products and services, without losing the essence of spirit.
In the movie, Scent of a Woman, there's a scene where Al Pacino asks a girl to dance and she replies, "I can't, my boyfriend will be here any minute now".


To which Al responds, "A life is lived in an instant". Then they dance to a tango.
Many of us live our lives running behind time, but we only reach it when we die of a heart attack or in a car accident rushing to be on time. Others are so anxious of living the future that they forget to live the present, which is the only time that truly exists. We all have equal time throughout the world. No one has more or less. The difference lies in how each one of us does with our time. We need to live each moment.


As John Lennon said,
"Life is what happens to you while you're busy making other plans".


Congratulations for reading till the end of this message. There are many who will have stopped in the middle so as not to waste time in this globalize world.


Have a nice Day ;)

Thursday, January 22, 2009

humor marketing

1. Loe liat seorang cewek cantik d sebuah pesta.. loe samperin trus langsung ngomong, 'Gw orang kaya, nikah sama gwyuk!' Itu namanya Direct Marketing
2. Loe lagi di sebuah pesta sama temen2 gokil loe trus loe tiba2 liat ada cewe cakep banget.. Salah satu temen loe samperin tuh cewe sambil nunjuk ke loe dia ngmg, 'Dia orang kaya, nikah ama dia yah!' Itu namanya Advertising
3. Loe liat seorang cewek cantik d sebuah pesta.. loe samperin trus minta nomor HP-nya.. besokannya loe telpon dia trus langsung ngomong, 'Gw orang kaya, nikah sama gw yuk!' Itu namanya Telemarketing
4. Loe liat seorang cewek cantik d sebuah pesta.. loe rapihin dasi gembel loe, loe tuangin minum buat dia, bukain pintu buat dia, bawain barang2nya, trus sambil loe anterin pulang loe ngomong, 'btw gw orang kaya, nikah
sama gw yuk!' Itu namanya Public Relations
5. Loe liat cewek cantik di sebuah pesta.. Dia nyamperin loe trus ngmg, 'Loe orang kaya kan , nikah sama gw yuk!' tu namanya Brand Recognition
6. Loe liat seorang cewek cantik d sebuah pesta.. loe samperin trus langsung ngomong, 'Gw orang kaya, nikah sama gw yuk!' trus loe dapet gamparan pedes dari dia.. Itu namanya Customer Feedback
7. Loe liat seorang cewek cantik d sebuah pesta.. loe samperin trus langsung ngomong, 'Gw orang kaya, nikah sama gw yuk!' trus dia kenalin loe ke suaminya.. Itu namanya Demand and Supply Gap
8. Loe liat seorang cewek cantik d sebuah pesta.. loe samperin tp blom juga loe sempet ngmg apa2, ada cowo laen dateng trus langsung ngomong, 'Gw orang kaya, nikah sama gw yuk!' .. Itu namanya Marketing Competition
9. Loe liat seorang cewek cantik d sebuah pesta.. loe samperin tp blom juga loe sempet ngmg apa2, ada cowo laen dateng trus langsung ngomong, 'Gw orang kaya, nikah sama gw yuk!' dan tuh cewe cabut pergi ma itu cowo.. Itu namanya Losing Market Share
10. Loe liat seorang cewek cantik d sebuah pesta.. loe samperin tp blom juga loe sempet ngmg 'Gw orang kaya, nikah sama gw yuk!' .. tiba2 istri loe nongol..!! Itu namanya Barrier To New Market Entry